Upfront Ventures, previously known as GRP Partners, is a Los Angeles-based private equity firm that makes early stage and venture capital investments in North America. The firm focuses its investments in the financial services, consumer and retail services, digital media and software, SaaS, cloud infrastructure, and mobile applications sectors. Upfront invests in seed and initial financing rounds with additional capital reserved for follow-on investments. Typically, the firm invests in the US, particularly in southern California, but will consider opportunities in Europe.
Venture Capital
1314 7TH STREET, SUITE 600
SANTA MONICA, CA, 90401
United States
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